“We’re extremely excited about this year’s crop, not only in terms of its enormous volume but also its exceptional quality,” says Ron Steele, Vice President of Sales for Sumo Citrus. Each individual fruit also dons a sizable produce sticker sporting the brand’s iconic orange and purple logo.
SUMO CITRUS SKIN
A little weird, yet enormously delicious, Sumo Citrus is easily recognizable in the fruit aisle thanks to its huge size, bumpy, bright orange skin and unique top knot. Now in its 13th season, Sumo Citrus will be landing in more fruit aisles than previous seasons with expanded distribution across the United States and Canada – often creatively and uniquely displayed by the brand’s retail partners in its eye-catching purple boxes. With all of this incredible momentum, we’re excited for the 2023 season to begin!” “We’re also fortunate to have enjoyed notable recognition this past year from trusted consumer media organizations like Good Housekeeping and The Kitchn. “The growth of the Sumo Citrus brand has completely surpassed our expectations,” said Sunnia Gull, Director of Marketing for Sumo Citrus. Turns out the orange of our dreams already exists, and it’s all thanks to Sumo Citrus.”
The Kitchn named the brand a winner in the “Produce” category of its 2022 Kitchn Essentials Grocery Edition Awards saying, “Imagine taking a typical orange and giving it a major glow-up - we’re talking twice the amount of juicy sweetness, an easier-to-remove peel, and no seeds. Good Housekeeping named Sumo Citrus “2022 Best Citrus” in the “Powerhouse Produce” category for its highly regarded Healthy Snack Awards calling the fruit, “Juicy and seedless, these enormous mandarins are known for their perfectly balanced sweetness and for being easy to peel.”
In 2022, the fruit brand saw tremendous growth and received multiple awards from trusted, expert media outlets, including Good Housekeeping and The Kitchn. This season, customers will find the world’s favorite fruit at more stores than ever before with increased distribution across North America, now including Canada.ĭerived from Satsuma, Orange, and Mandarin citrus varieties, Sumo Citrus was originally cultivated in Japan in the 1970’s by a single grower who set out to develop the “perfect citrus fruit.” The fruit quickly became known as the “dekopon” in Japan in reference to its distinctive top knot and eventually made its way to California’s San Joaquin Valley where only highly trained, expert growers who know its unique characteristics are able to cultivate it. The most pampered fruit in the world, painstakingly grown and meticulously cared for by a select group of expert farmers for eight months, Sumo Citrus will harvest its largest crop to date for the upcoming 2023 season beginning in January – doubling the amount of fruit from the previous season! 3, 2023 /PRNewswire/ - Sumo Citrus BB #:155910, the wildly popular, award-winning mandarin known for its next level sweetness, texture and distinct look, will burst back into fruit aisles this January.
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